Social media describes the practices people use to share their opinions, experiences perspectives online through blogs, message boards, audio and video podcasts, wikis, social media news sites & social network sites
Organizations need to optimize their online presence and branding with social media marketing. Goal should be to understand how to use social networks to find leads, increase sales, and improve branding via digital marketing on Facebook, LinkedIn, Twitter, etc. Social media marketing is a cumulative process that produces success with persistent and consistent execution. Need to develop a strategy defining audience to reach them.